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- Make it Stick: The Science of Successful Learning
- Made to Stick by Chip Heath and Dan Heath pdf
- Made to stick : why some ideas survive and others die
- MADE TO STICK â Why Some Ideas Survive and Others Die
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Make it Stick: The Science of Successful Learning
Made to Stick by Chip Heath and Dan Heath pdf
The book continues the idea of "stickiness" popularized by Malcolm Gladwell in The Tipping Point , seeking to explain what makes an idea or concept memorable or interesting. A similar style to Gladwell's is used, with a number of stories and case studies followed by principles. The stories range from urban legends , such as the "Kidney Heist" in the introduction; to business stories, as with the story of Southwest Airlines , "the low price airline"; to inspirational, personal stories such as that of Floyd Lee, a passionate mess hall manager. Each chapter includes a section entitled "Clinic", in which the principles of the chapter are applied to a specific case study or idea to demonstrate the principle's application. Each letter refers to a characteristic that can help make an idea "sticky":. Dan Heath, a former researcher at Harvard, is a consultant and developer of innovative textbooks.
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An easy to remember blueprint for creating ideas that stick. Ideas have to be simple, something that can be easily grasped even though the action, being the idea might be complex. Facebook is a multi-billion dollar company with many many features that the average consumer does not use. To businesses, they market themselves as a business page or an advertising program. To the general public, they are just a social media sharing program. There is no need to complicate what they have achieved and try to shove it down to all consumers.
Made to stick : why some ideas survive and others die
Why do some. It includes a fast-paced tour. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital.
This is a very useful book for the students of Psychology. Made to Stick by Chip Heath and Dan Heath pdf free download without user registration, No any redirect simple one click download Just click the green download button to get the book.
MADE TO STICK â Why Some Ideas Survive and Others Die
Co-author Chip Heathsays he had to fight with his publisher R and om House to make the brightorange cover look like it has a piece of duct tape stuck across it. The tapeimage is slightly raised, with a realistic look and feel. And it makes a clear and memorable point.
В левом верхнем углу появилось послание Танкадо: ТЕПЕРЬ ВАС МОЖЕТ СПАСТИ ТОЛЬКО ПРАВДА Правая часть экрана отображала внутренний вид мини-автобуса и сгрудившихся вокруг камеры Беккера и двух агентов. В центре возник нечеткий из-за атмосферных помех кадр, который затем превратился в черно-белую картинку парка. - Трансляция началась, - объявил агент Смит. Это было похоже на старое кино.
Да. Это очень важная часть! - заявил лейтенант. - Это не ребро или палец, как в церквях Галиции. Вам и в самом деле стоило бы задержаться и посмотреть. - Может быть, я так и сделаю. - Mala suerte, - вздохнул лейтенант. - Не судьба.