red and blue ocean strategy pdf

Red And Blue Ocean Strategy Pdf

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Red Ocean vs Blue Ocean Strategies

F or twenty-five years, competition has been at the heart of corporate strategy. Today, one can hardly speak of strategy without involving the language of competition: competitive strategy, competitive benchmarking, building competitive advantages, and beating the competition. IO economics suggests a causal flow from market structure to conduct and performance. Taking market structure as given, much as military strategy takes land as given, such a view drives compa-nies to try to carve out a defensible position against the competition in the exist-ing market space. To sustain themselves in the marketplace, practitioners of strategy focus on building advantages over the competition, usually by assessing what competitors do and striving to do it better.

The first example of blue ocean strategy comes from computer games giant, Nintendo, in the form of the Nintendo Wii. The Nintendo Wii launched in and at its heart is the concept of value innovation. This is a key principle of blue ocean strategy which sees low cost and differentiation being pursued simultaneously. To reduce costs, Nintendo did away with the hard disk and DVD functionality found in most game consoles and reduced the processing quality and graphics. At the same time, Nintendo introduced a wireless motion control stick to differentiate itself against the market offering. By pursuing value innovation, Nintendo could go beyond competing against the likes of PlayStation and X-Box in a crowded and fiercely competitive red ocean. Instead, it was able to open up a new market entirely.

To browse Academia. Skip to main content. By using our site, you agree to our collection of information through the use of cookies. To learn more, view our Privacy Policy. Log In Sign Up. Download Free PDF. Blue Ocean Strategy.

CMR312 PDF ENG Blue Ocean Strategy pdf

This blog article is a overview of some of the key points of the book by W. In this article you will learn how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. Click the link above or the picture below to read more. Create your own market winning business strategy for free. Interested in buying the book? Blue oceans strategy is the approach that suggests a company is better off searching for ways to play in uncontested market places instead of engaging with competition in existing marketing spaces. It is the idea of trying to find market spaces that are free of competitors by creating and caputuring new demand, making the competition irrelevant.

Blue Ocean Strategy is a book published in written by W. They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant. The book presents analytical frameworks and tools to foster an organization's ability to systematically create and capture "blue oceans"—unexplored new market areas. The book is divided into three parts: [3]. The first part presents key concepts of blue ocean strategy, including Value Innovation — the simultaneous pursuit of differentiation and low cost — and key analytical tools and frameworks such as the strategy canvas and the four actions framework.

This article is provided by the California Management Review. The market universe is composed of two types of oceans: red oceans and blue oceans. Red oceans are all the industries in existence today; they are increasingly characterized by intense competition. Blue oceans are all the industries not in existence today; they are untouched and uncontested. To prosper in the future, companies need to go beyond competing; they need to create blue oceans.

Blue Ocean Strategy: From Theory to Practice

Despite a long-term decline in the circus industry, Cirque du Soleil profitably increased revenue fold over the last ten years by reinventing the circus. Rather than competing within the confines of the existing industry or trying to steal customers from rivals, Cirque developed uncontested market space that made the competition irrelevant. Cirque created what the authors call a blue ocean, a previously unknown market space. In blue oceans, demand is created rather than fought over. There is ample opportunity for growth that is both profitable and rapid.

Red oceans are all the industries in existence today — the known market space, where industry boundaries are defined and companies try to outperform their rivals to grab a greater share of the existing market. Cutthroat competition turns the ocean bloody red. Blue oceans denote all the industries not in existence today — the unknown market space, unexplored and untainted by competition. The chart above summarizes the distinct characteristics of competing in red oceans Red Ocean Strategy versus creating a blue ocean Blue Ocean Strategy.

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Увидев их, Джабба сразу превратился в разъяренного быка: - Я не зря создал систему фильтров. - Сквозь строй приказал долго жить, - безучастно произнес Фонтейн.

BLUE OCEAN ONLINE COURSE

В данный момент эта чертова программа надежно зашифрована и абсолютно безопасна. Но как только шифр будет взломан… - Коммандер, а не лучше ли будет… - Мне нужен ключ! - отрезал. Сьюзан должна была признать, что, услышав о Цифровой крепости, она как ученый испытала определенный интерес, желание установить, как Танкадо удалось создать такую программу. Само ее существование противоречило основным правилам криптографии. Она посмотрела на шефа. - Вы уничтожите этот алгоритм сразу же после того, как мы с ним познакомимся.

3 examples of blue ocean strategy

Тогда Стратмор понял, что Грег Хейл должен умереть. В ТРАНСТЕКСТЕ послышался треск, и Стратмор приступил к решению стоявшей перед ним задачи - вырубить электричество. Рубильник был расположен за фреоновыми насосами слева от тела Чатрукьяна, и Стратмор сразу же его. Ему нужно было повернуть рубильник, и тогда отключилось бы электропитание, еще остававшееся в шифровалке.

 В моих руках копия ключа Цифровой крепости, - послышался голос с американским акцентом.  - Не желаете купить. Нуматака чуть не расхохотался во весь голос.

 - Именно это я и пыталась тебе втолковать. - Возможно, ничего страшного, - уклончиво сказал он, - но… - Да хватит. Ничего страшного - это глупая болтовня.

 Нет. Это был шантаж. Все встало на свои места. - Ну конечно, - сказала она, все еще не в силах поверить в произошедшее.

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